All Rats Must Swim

In the 1950s, a Johns Hopkins professor named Curt Richter conducted an experiment on the power of hope: He would place rats into small pools and force them to tread water.
This experiment demonstrated the willingness for a creature to survive based on the fact that it could maintain hope.
What we can infer from this experiment beyond what was explicitly stated in the findings is how hope can be used as a tool by those in power who are capable of inspiring hope among their constituents without ever actually allowing for salvation.

Just keep swimming.

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